To Become a value based global youth brand committed to bring in innovation to offer perfect blend of health, taste and contemporary products and services.
Birth of ChakhnaShot
When Chow did not like the Bar Menu.
Char yaars- Chow, Avi, Rajaji and Bengali dada, years after completing their MBA, reunited at Connaught place to celebrate their sound friendship- to remember all the cherished memories of college they preserved in the depth of their hearts for life and replay all the crazy fun they had and laugh along. Mildly hungry, they scanned through the food menu as if digging through a treasure.
Rajaji – while the waiter was placing their drinks on the table- spoke, in his regal manner “Yaar thoda Chakhna lana, thoda spicy and tangy”. They didn’t want those boring masala peanuts or any oily junk; they craved for some real ‘chakhna’ that would tease their senses and bring some kick into the party. To their disappointment, there was none.
Avi, the coolest of them all, chirped “Why don’t we just order from whatever we have on this menu? Never do we get what we want.”
Dada, sagely said “Chill bro, let’s not spoil our moods. Order whatever is available and we can always spice things up with our talent huh? Everyone chorused into a laughter, while Chow silently nodded, deep in thoughts, an idea erupting. One month along on the timeline, Chow throws a party. Standing on the table top, he announces his grand business idea. “Months into the brainstorming, we came up with Chakhna Shot- where we have picked the traditional PCM Chakhna combo (Peanuts, Cashews and Makhana mix) right out of our college days and blended it with the modern flavours of today to craft a combination that will be loved by all.
Welcome to the world of Chakhna Shot- a must have snack for your good times. The rest three stared back with amazement gleaming in their eyes, thumping the tables in excitement, thinking about the buzzing possibility. And so the journey begins.
Chakhna Shot, isn’t just a snack, but is a feeling by itself that brings back memories of those night-outs, the friendly banter and drunken brawls, the tears shed gulping the golden bitter, the world cups and the IPLs or those special moments of staring at each other’s eyes spending hours over a drink.